But even though we supposed know about the tools, his list is a handy reminder us that we could be missing something. Or a way to nudge ourselves into putting them to use in the first place.
"There are a lot of companies that will happily relieve you of your dollars, in exchange for buzz monitoring services.
"While many large companies will enjoy the peace of mind that comes from having a company track their reputation for them, the rest of us need something a little less expensive–or better yet, free"
Nothing not to like about free. And if these ideas don't float your boat Andy's got more to share in the MarketingPilgrim blog.
Which brings us to other questions: 1.) Is everything measurable 2.) Does free always work? and 3.) What do you use to track your online presence?