New media, blogs, twitter, facebook, vlogs (video blogs) are all about human connections. When Jim Long wrote about Social Networking the day a crew filmed him for the Newseum, he mentioned me. When commenting I mentioned fellow twitterer Andy Bilodeau from the Andycast podcast.
What we're doing naturally is more than an exercise in PR though. Social Networking is about people, not about names. Although we may not have time to keep up with each blog post or podcast or daily event, we don't miss the big things, staying connected through twitter in quick bursts as opposed to long emails.
Those connections turn out to be very personal. When Heidi Miller used twitter to yearn for the 7-up she was too sick to go out and get, lo and behold a delivery came to her door complements of her twitter network.
It had nothing to do with being in the In crowd or the A list. It had to do with touching someone. That's what social networks do - they allow us to touch and be touched.
My favorite photo of Jim shows what it means to be Connected What he doesn't show are the battery packs, adapters and cords needed to supply juice for the tuned in lane. But it's a different kind of juice that makes Jim special. Beyond the cords and gadgets is a human touch.