Jackie Huba at the Church of the Customer Blog says Evangelists work for free.
Evangelists spread referrals, recommendations and word of mouth freely because they believe in an idea, product, service or brand.
* Affilate program: Amazon Associates. Get paid for referrals.
* Evangelist program: Maker's Mark Ambassadors. Spread buzz freely.
If we are excited about something we'll talk about it without wanting anything in return - in contrast with affiliate programs where we're promoting something with the hope of profit at least on some level.
But how do things like blogtipping and the Indie Virus fit in here?
What think you? Are they examples of evangelism or altruism or neither of the above?
Comments invited; talk to me folks.
Speaking of giving things away, Mike Singer Sigers, originator of the phrase Link Leak would be proud of me for passing on the link to Torie's blog just because her photos are lush. I wonder if she's interested in publishing on Gather.com. Gatherites love photos so it might be a way for her to do some networking.
